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The BMW Group is completely reorganising its Design division under the leadership of Adrian van Hooydonk. Like the NEUE KLASSE, which represents the redefinition of the BMW brand with its “electric, digital, circular” philosophy, a new cross-brand design team will be launched on 1 October 2024 to meet changing demands for future-oriented vehicle design.
The new organisation, focused on the transformation of the company, will remain the industry benchmark. For example, Colour and Material Design will be consolidated across all brands, while the BMW brand team will be divided into two studios and the future topic of “Advanced Design” strengthened.
“Technology and customer preferences are currently changing faster than ever,” says van Hooydonk. “Automotive design has become more diverse. Designing digital experiences and sound also plays an increasingly important role, along with sustainable and recycled materials. The design showcases all the innovative potential of our products and brands,” van Hooydonk continues. “That’s why, more than ever, every single detail matters, as well as the holistic and harmonious integration of the various elements.”
Van Hooydonk is bringing Maximilian Missoni into the BMW Group Design team to oversee the design of upper mid-size and luxury class BMW models, as well as BMW Alpina. After holding various managerial positions at Volkswagen and Volvo Cars, Missoni was most recently Head of Design at Polestar.
www.press.bmwgroup.com/global/article/de...nisational-structure 
